Search
Engine Optimisation
SEO is an important methodology that influences the successful level in digital marketing. Even if you do have websites on your own, that alone does not guarantee that those sites will be visited by many internet users in this world. In order to drive the internet users to see your websites, you have to reach high-ranking position in the search engine result by following SEO process.
-SEO is a crucial tactics, strategy, and technique in digital marketing. It plays an important role for the success of the brand through internet.
-On-page optimization & internal linking is set up to maximize rankings
-Landing page creation and optimization is put in place for each keyword
-SEO existence is to drive traffic to websites by making them to obtain high-ranking position in the search engines results, like Google, yahoo, msn etc
Basic steps to
SEO
This is the first step in SEO. The research step is done to find out more about your business, website and your competitors so as to obtain clear documentation. This step includes project target, keyword Search, SEO Audit and competitive Analysis. After this, your business target is defined with its market indicators
This is the step where the content structure is set and linked to other contents. Our technical capabilities will come to play here in which we will have to do some coding to adjust the site and put it in a sharper perspective.
This third step of SEO will see the implementation of the project plan through promotion of the site and content sharing. Besides writing articles on the website, they should be shared via direct posts on other websites as press release for visitors to be attracted to your page or even via social media.
This is the last stage of SEO. This step sees to the provision of regular reports regarding the performance of the marketing campaign done in step 3 above. The Performance Analysis, KPIs and goals are tracked to see how well and far the campaign has gone or is going. Now having seen the results, then adjustments in the project plan can be affected here if need be for better campaign results